One of the biggest challenges for digital marketers is proving their impact on the bottom line. Often there are too many layers of abstraction from marketing activity to business impact.

Measuring and optimising for business value should be a priority. That's why solutions such as Customer Lifetime Value and Value-based Bidding exist. Yet, they are elusive to most marketers due to knowledge barriers and/or technology. We see it as our role to assist teams in jumping these barriers and enabling more impactful marketing.