In mid-2023, Google retired Universal Analytics after more than a decade in operation. This opened the way for Google Analytics 4 and a different way of doing analytics.

GA4 requires more dedicated resource than previous iterations, as it is a much more flexible tool. A new data model means much more opportunity to track granular events. Privacy-centric controls requires a new system of consent management. All out-of-reach for a 'part time' user.

This is where we come in. We can provide dedicated people to plan and execute your analytics for you.