Analytics 4
GOOGLE ANALYTICS 4
A new era of web + app analytics
In mid-2023, Google retired Universal Analytics after more than a decade in operation. This opened the way for Google Analytics 4 and a different way of doing analytics.
GA4 requires more dedicated resource than previous iterations, as it is a much more flexible tool. A new data model means much more opportunity to track granular events. Privacy-centric controls requires a new system of consent management. All out-of-reach for a 'part time' user.
This is where we come in. We can provide dedicated people to plan and execute your analytics for you.
ABOUT US
A team to fit your needs
We have audited dozens of websites, shaping data strategy from end-to-end. This includes data collection, modelling, compliance, governance, storage and activation. Reach out to us for:
- New GA4 Accounts
- Existing account audits
- Innovation improvements