Advance Your Marketing Career.
In-person Google Ads training days for those starting out or seeking to specialise.
THE WHY
Giving you Confidence in your Campaigns.
Google Ads is the most powerful advertising platform in the world. Yet also one of the hardest.
It helps businesses connect with customers at speed and scale, combined with measurable sales and profits. It can also be one of a business's biggest outlays, where maximising returns is critical. Our courses are designed to grow confidence on this platform with hands-on, practical learning with real-world examples - and ultimately make a positive impact on your campaigns and career.
THE COURSES
Two Days. Multiple Choice.
We have two full-day courses:
- Fundamentals on Wednesday 20th November
- Specialist on Thursday 21st November
These can be taken separately or together. They are designed to work in sequence but work equally well in isolation.
Day 1 // Fundamentals.
Who Is It For?
Our Fundamentals course is designed for those just starting out, or who have dabbled with Google Ads but never had formal training. It will likely be too basic for someone who has worked on the platform for a year or more.
What Does It Cover?
By the end of this course you will be able to set up and manage a Paid Search campaign.
The curriculum covers this and more:
- What’s The Big Deal With Google Ads?
- Google’s Search Engine
- Advertising Fundamentals
- Campaigning
- Campaign Setup
- Managing A Campaign
For another payment method, email ben@tiedot.com.
Day 2 // Specialist.
Who Is It For?
Our Specialist course is for people who have a grasp of the basics and ideally have experience of running campaigns - either in a full-time capacity for 6+ months or part-time for 1+ years.
What Does It Cover?
It will briefly cover off the basics but quickly move to examine each aspect in more detail, teaching advanced concepts and methods.
The curriculum covers this and more:
- The PPC Process
- Planning Like A Pro
- Campaign Building
- Campaign Activation & Launch
- Campaign Management & Optimisation
- Performance Max
For another payment method, email ben@tiedot.com.
What To Expect On The Day
- We deliver face-to-face training at the Ormeau Labs, a co-working office located at 18 Ormeau Avenue, Belfast.
- It starts at 9.30am and finishes at 4.30pm, with a morning and afternoon session.
- There will be regular breaks, refreshments (tea/coffee/water), and a 45-minute lunch break with food from a local deli (vegetarians and vegans are catered for, just let us know in advance).
- Our training is delivered in an informal, workshop-style manner. Questions are encouraged and we’d ask that learners bring their own real-world challenges along for discussion - especially if you attend the Specialist course.
- There will be handbooks given to each attendee, plus free online templates for a number of the common tasks.
Pricing.
We have discounts for both early bookers and company groups. They are as follows:
1-day tickets at full price are £550
2-day tickets at full price are £1,000
All prices are excluding VAT. For any enquiries about pricing or group discounts, please reach out to ben@tiedot.com.
Cancellation Policy
Cancellations up until Friday 15th November will be fully refunded. Those who wish to cancel closer to the event will
incur a fee of £150 per ticket purchased.