Any of Ben's accomplishments to date are built on the shoulders of giants - former employers, managers and countless blog authors. If there has been anything unique about that journey, it's that he's largely self-taught.

Tiedot has been his favourite project to date, as it brings together a vision for evidence-led digital advertising that he's always saught. It's likely down to a stubborn desire to help his clients work smarter (and look smart in the process). He believes the future belongs to those who make the smartest decisions - that the best insights should feel like trade secrets. If the agency-client relationship can deliver that excitement, combined with growth, then we're all winning.

At the end of the day, Tiedot is a people business. Today he loves spending his time consulting and training others, so they don't have to be as self-taught as him.